FASHION AND SAMPLING ATELIER    

Haute Couture & High-Quality Ready-to-Wear Consultancy

Design, Product Development & Merchandising

With extensive experience in Switzerland, Japan, and Paris, SHCD brings deep expertise from the world of Haute Couture and Prêt-à-Porter (RTW) to support brands in turning concepts into commercially viable, high-quality fashion products.

We guide our clients through every stage of the creative process—from design to development and manufacturing—ensuring excellence at each step.

We invest time in thoroughly researching and understanding the brand’s history, values, and visual language. By listening to the stories of the people who wear the brand and analyzing their connection to its DNA and target market, we help our clients develop a clear and authentic creative direction. This approach allows us to deliver designs and collections that align with both brand identity and consumer expectations.

Design Consulting – From Sampling to Bulk Production

Our production partners and sourcing network span across Switzerland, Italy, Portugal, South Africa, Africa Ghana, China, India, Japan, Poland, France, the Netherlands, and beyond—ensuring that we can tailor production solutions to each client’s unique needs.

With over 20 years of international fashion industry experience, we offer comprehensive guidance through the entire sampling and production process:

1. First Sampling – Mock-Up

Initial design and pattern development are carried out in our atelier. A fit model is used to review and refine the first prototype.

2. Second Sampling – Fabric Sample

The design is recreated using the final fabric selected for production. A second fitting ensures functionality, fit, and aesthetic alignment with the chosen material.

3. Third Sampling – Salesman Sample

This final pre-production sample reflects the finished product. It is used for sales presentations and buyer previews before initiating bulk production.

End-to-End Services for Creative Brands

We provide a full suite of services, including:

• Textile sourcing and production
• Digital and laser printing
• Hand embroidery and specialty craftsmanship
• Trend forecasting
• CAD and digital pattern development
• Size grading and hand-drawn paper patterns
• Packaging design and production
• Website and branding presentation development
• High-quality photoshoots and video production with industry professionals

We also offer cutting-edge AI-generated fashion videos, enhancing brand storytelling and digital engagement.

Our team goes the extra mile to ensure brand elevation and premium quality results. From label and packaging design to event promotion materials, interior goods, fashion accessories, and custom tableware, we manage each detail with care—working closely with our trusted global network of artisans and suppliers.

NETHERLANDS 🇳🇱   

Let me tell you about an incredible fashion designer who pours her heart and soul into every garment she creates. Her name is Sun Sun and her passion for fashion is truly inspiring. Sun Sun doesn't just design clothes; she creates wearable works of art that tell a story. She understands that fashion is more than just material, it's a way of expressing oneself and conveying a message. That's why Sun Sun takes the time to immerse herself in the brand's story and values, carefully crafting each piece to reflect its essence. Her fabric choices are equally important to her. Sun Sun believes that every fabric has a unique story to tell and a character of its own. She sources the highest quality materials and pays attention to every detail, ensuring that the fabric she chooses perfectly embodies the brand's message. Sun Sun’ passion for fashion is evident in every pattern and stitch of every garment she creates. Her precious creations are more than just clothes, they are an expression of her love for fashion and her dedication to telling a story through every thread. L. Smeets

 

SWITZERLAND 🇨🇭 

Ich bin selbstständige Architektin und Mutter von zwei Kindern und habe nicht viel Zeit für Mode. Darum habe ich mir elegante Alltagskleidung gewünscht, die ich im Office, auf Reisen, in der Stadt oder auch Zuhause tragen kann. Mir ist die Flexiblität, die Kombinierbarkeit sowie die Zeitlosigkeit ein grosses Anliegen. Strelitziasunsun hat mir ein überzeugendes Konzept präsentiert. Es besteht aus vier Kleidungteilen, die sich alle je nach Anlass oder Wetter kombinieren lassen. Die Einzelteile wurden gleich nach Fertigstellung und Anprobe nochmals perfektioniert und optimal auf meine Bedürfnisse abgestimmt. Ich bin überaus überzeugt von der schnellen und unkomplizierten Umsetzung mit hohem Anspruch an Design und Kundenzufriedenheit. Nun habe ich ein weiteres Set in einer anderen Farbe in Auftrag geben. Denn dies spart mir sehr viel Denkarbeit und sichert mir eine schlichte und jederzeit passende Gesamterscheinung. Die raffinierten Details und die hochwertigen Textilien machen mir jeden Tag grosse Freude.  Regula Geisser, Architektin FH/Geschäftsleitung

 

(Translation) I am a self-employed architect and mother of two children, and I don't have much time for fashion. That’s why I wanted elegant everyday clothing that I can wear in the office, while traveling, in the city, or at home. Flexibility, versatility, and timelessness are very important to me. Strelitziasunsun presented me with a convincing concept. It consists of four clothing pieces that can all be combined depending on the occasion or weather. Each piece was perfected again and optimally tailored to my needs right after completion and fitting. I am highly impressed by the quick and straightforward execution, with a high standard of design and customer satisfaction. I have now ordered another set in a different color because it saves me a lot of thinking and ensures a simple yet always appropriate overall appearance. The refined details and high-quality textiles bring me great joy every day. Regula Geisser, Architect FH/Managing Director

 

SWITZERLAND 🇨🇭 

Seit einigen Jahren bestelle ich bei  SunSun Strelizia. Die Produkte von SunSun zeichnen sich besonders durch hohe Qualität, Regionalität und Nachhaltigkeit aus. Vor allem die sehr schönen, hochwertigen und ausgesuchten Stoffe machen mir viel Freude. Die Beratung schätze ich auch sehr, Fragen werden schnell beantwortet. Ich freue mich auf viele neue Produkte und Ideen von Sunsun und kann sie nur empfehlen. Maja 

 

(Translation) For several years now, I have been ordering from SunSun Strelitzia. SunSun’s products stand out particularly for their high quality, regionality, and sustainability. I especially enjoy the very beautiful, high-quality, and carefully selected fabrics. I also highly value the consultation—questions are answered quickly. I look forward to many new products and ideas from SunSun and can only recommend her. Maja

 

SWITZERLAND 🇨🇭 

When we produced the mask as a giveaway, we found Sun Sun very helpful, from choosing the right design to finding the right material and producing the correct labeling. She offers the whole service! It was great to have someone who has extensive knowledge of the process and has guided us every step of the way.

BÜCHI Labortechnik AG. Head of Global Marketing & Design. Sanami Bruderer-Kono

 

SWITZERLAND 🇨🇭 

Sun Sun è una persona creativa che ama il suo lavoro. Questo si vede anche nei suoi prodotti, che sono accuratamente realizzati a mano. Sono rimasta contentissima del mio ordine. Tutto si è svolto in modo facile, serio e professionale. I prodotti sono bellissimi e unici. Grazie!   Lorena Lanzito

 

(Translation) Sun Sun is a creative person who loves her work. This is reflected in her products, which are meticulously handcrafted. I was extremely satisfied with my order. Everything was handled smoothly, seriously, and professionally. The products are beautiful and unique. Thank you! Lorena Lanzito

 

UNITED STATES 🇺🇸 

I had the pleasure of working with Sun Sun for my couture needs, and I couldn’t be more impressed. Her craftsmanship and attention to detail are exceptional, truly bringing my vision to life with precision and elegance. She understood exactly what I needed and delivered stunning results, all while being professional, timely, and a delight to collaborate with. I highly recommend Sun Sun to anyone looking for high-quality couture work. She exceeded my expectations, and I look forward to working with her again in the future. Gaby

 

UNITED STATES 🇺🇸 

As a consultant to the development of my clothing brand, SunSun has explained the process, the mock-ups, the patternmaking, the graphic design and the outsourcing of materials. SunSun has been instrumental to my creative process. She has always been on-hand whenever necessary and shown great professionalism and fairness, patience and passion. She has guided me on the journey of building a successful fashion collection. Magali Founder & Creative Director of Wear By Numbers LLC